Juventus agree new home sponsorship kit deal

Italian giants Juventus FC have announced that they have agreed a two year sponsorship deal with betting firm “BetClick UK Ltd that will enable the company to place their logo on the home kit.

The news of this agreement has not left supporters in a state of excitement as the deal is only worth 16 million euroes over the space of two seasons. This is not in the same league as the recent AC Milan deal with Emirates that will earn them 52 million euroes over four campaigns.

The club, who were recently knocked out of the Europa league by Fulham, have not yet revealed the identity of the away shirt sponsor. However, considering the change kit has only been worn six times this season, it is extremely unlikely to be worth more than the deal with Betclick.

Jean Claude Blanc, Juventus president, said: “In a very difficult economic context, we have decided by identifying an international partner of primary standing, to put into practice an innovative commercial strategy which will sponsor our home and away shirts. The agreement signed today is the first of two agreements of official sponsorship that will characterize the next two sporting seasons.”