Celtic and Rangers announce new Lager sponsorship deal

Scottish Premier League giants Rangers and Celtic have both announced new multi million sponsorship deals with Lager company Tennents.

The two teams have agreed three year partnerships with the brand which will commence in the summer of 2010. The deal will see Tennants continue their 35 year heritage of support for Scottish football including an 18 year association with the Scottish Cup and recently sponsors of the national team.

 

 

 

 

 

 

Celtic Chief Executive, Peter Lawwell, said: “Celtic Football Club is delighted to enter into this new partnership with Tennent’s, a brand which has become synonymous with football. In very challenging times for Scottish football, it is fantastic that Tennent’s has maintained its high level of commitment to the game in Scotland, something they should be applauded for.”

Rangers Chief Executive, Martin Bain, said: “Rangers Football Club is delighted to confirm Tennent’s Lager as the official club and shirt sponsor from season 2010/11. The Tennent’s brand has been synonymous with Scottish football for decades and we are pleased they have chosen to take their sponsorship to a new level by investing in the Old Firm. We were extremely impressed by the vision and aspirations of the Tennent’s team and we are confident this partnership will deliver on a number of levels. We look forward to forging a successful relationship with Scotland’s leading lager brand over the next three seasons.”

Tennent’s Managing Director, Mike Lees, said: “Football is a national obsession in Scotland and we believe this partnership with Scotland’s biggest and most successful football clubs takes our long-held strategy of sponsorship and investment in the game to the next level. We are very much looking forward to working with the clubs and their fans, and to an exceptional year for the brand in 2010.”