Birmingham and Burnley sign new kit deals

Premier League club Birmingham City have revealed a new five year deal with Chinese manufacturers Xtep International holdings LTD.

The club, who are currently surprising many in the Premiership after a 13 game unbeaten run, announced that the new agreement will replace their current manufacturers Umbro at the end of the campaign.

Peter Pannu, Birmingham City Vice executive chairman, said: “This is a fantastic deal for the football club.  Not only is it a superb deal commercially, being the biggest sponsorship the club has acquired, but also on a brand level as it promotes the club internationally. Xtep are big players in the sportswear market in China and this partnership will expand the Birmingham City FC brand in the Far East.”

Elsewhere, Burnley FC has announced that they have agreed a new four year partnership with Puma and Genesis Sports.

The contract, which runs from summer 2010, will see Puma supply the club with their Technical and Replica Kit and Training wear for the next four seasons.

Barry Kilby, Burnley FC Chairman, said: “We are very proud to have entered into a partnership with such a leading brand as PUMA. Our new Technical Kit Partnership once again demonstrates the progress that has been made at Burnley Football Club.”

Roger Harrison, PUMA UK Marketing Director added: “We are looking forward to be embarking upon a new Technical Kit partnership with Burnley. This will give PUMA great exposure throughout the North West and with great kit and good service we will be an excellent partner for the club.”